Websites promote you 24/7: No employee will do that.― Paul Cookson
Starting a website is one of the first steps to take a business online. Most small brands have upgraded to digital as the world after the pandemic is unlikely to return to the world that was. Businesses that are yet to leverage the online world, are at risk of failing or being left behind.
Also, most small businesses struggle to go digital the right way. One such example is a poorly set up website. Among the major benefits a website offers, are a 24/7 online presence, credibility, customer insights, global clients, growth opportunities, and much more.
Whether you have a personal brand or a small business, a properly set up website will promote you online even while you sleep.
Things you need to make a website
Here are 5 things you need to make a website for your brand-
Free Brand Email
Hardly any blog highlights the importance of a free brand-email before setting up a website. It’s better to proceed everywhere with free brand-email than personal email for better privacy and organization, until you get the domain-based email. Moreover, it will later enable you to use a display picture with your domain-based email & host it on services like Gmail for accessibility.
Say, if you have a brand XYZ, a free brand-email can look like- [email protected] and a domain-based email can look like [email protected].
A domain is your address on the web that people use to look you up. For your XYZ brand, it can look like- xyz.com, xyz.in, xyz.co.in, etc. You can register your domain through a lot of domain provider/registrar sites. Your best shot will be to go with xyz.com (than .in or other extensions) & register it on the same site you want to purchase hosting from. My personal favorite is Hostinger.in for Indian websites.
A web hosting is like a home your website lives in and your domain address points to. Without it, you won’t be able to make your website live on the web. You’ll find a number of hosting providers but it’ll be best to go with the one that offers good customer support, better speed, security, and more features at affordable rates. I picked Hostinger for my website and domain registration after week-long research. I would suggest you go with the same if you’re a blogger, freelancer, or a small business. Before making a purchase, you can even check with their customer support for additional discounts and freebies!
Content Management System
A CMS or Content Management System acts as a platform for you to create & manage your website content like pages, posts, design, etc. Most popular and best CMS is WordPress. Over a whopping 60% of websites across the globe, use WordPress (largest market share). It is super easy to use once you get a hold of it. With its unlimited plugins and themes, you can customize your site to your heart’s content. You can also go with other options like Shopify, Wix, Squarespace, Joomla, Drupal, etc. Also, make sure beforehand that your hosting provider supports the CMS you choose.
See the warning note in the picture above? That’s what happens when your site doesn’t have an SSL certificate. It warns the visitor against sharing any information on your website. Without an SSL certificate, your site won’t use HTTPS and will instead run on HTTP which isn’t secure. To provide your visitors encryption and safety from hackers, it’s essential you get an SSL certificate with your hosting plan. Most hosting providers charge a hefty sum for the same, however, Hostinger offers it for free for a lifetime.
Once you’re done following these steps, you’ll be well on your way to finally design the website and make it live. Without a website, your audience might question your business’s legitimacy and you’ll miss the chance of making a great first impression.
If you’re unsure about setting up a website by yourself, you can let my team take care of it. Contact me today to get your new website build at affordable prices.
In case you have any questions or feedback, you could let me know in the comments below.